MODUS OPERANDI CELLARS & VICARIOUS WINES

Two Distinct Collections, One Unwavering Philosophy

Considered a “David in a valley of Goliaths,” this winemaker and family-owned passion project is fueled by a love of wine and a desire to create lasting relationships and memories through the liquid art of wine.

From the ultra-limited Modus Operandi to the accessible Vicarious line—our wines invite you to explore, enjoy, and evolve with every bottle.

MODUS OPERANDI CELLARS

Two Distinct Collections, One Unwavering Philosophy

Considered a “David in a valley of Goliaths,” this winemaker and family-owned passion project is fueled by a love of wine and a desire to create lasting relationships and memories through the liquid art of wine.

From the ultra-limited Modus Operandi to the accessible Vicarious line—our wines invite you to explore, enjoy, and evolve with every bottle.

MODUS OPERANDI CELLARS

Value Proposition Line

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Reviewed By

Modus Operandi Cellars

Modus Operandi Cellars specializes in crafting exceptional single vineyard Cabernet Sauvignon from Napa Valley and Pinot Noirs from the Sonoma Coast.

There is no shortage of amazing wine in Napa and Sonoma, so as our colleagues produce stellar wines, so must we—and it’s our pleasure to do so. There are no second chances; we get one shot per year to hit a home run. There is simply zero room for compromise when it comes to standards and quality.
We’ve partnered with world-class vineyards known for elite distinction, rigorous quality standards, and meticulous attention to detail, enabling us to produce a wide range of collectible
wines.

Vicarious Wines

Vicarious wines serve as a high-impact, low cost, crowd-pleasing introduction to our brand – designed to captivate and delight. They provide an accessible entry point, inviting consumers to experience the excellence of Modus Operandi Cellars through Vicarious. Our goal is for these wines to inspire the beginning of a journey, leading to an exploration of our more coveted Modus selections.

Vicarious by Modus Operandi Cellars is a testament to our commitment to maintaining the exclusivity of our more coveted Modus offerings. By keeping our Modus production extremely limited, we channel the additional gallons into crafting the Vicarious wines. This approach ensures that the quality delivered in each bottle of Vicarious is exceptional, offering an unparalleled value for the price.

::EXPERIMENTAL LOT::

ANTITHESIS

While respecting tradition, innovation is in our DNA, and our experimental lot wines are a testament to this philosophy.
As a winemaker unbound by classical training, I embrace a world of endless possibilities, where creativity knows no bounds. This freedom allows me to explore, imagine, and take bold risks, crafting wines that transcend traditional boundaries.
Our experimental lot wines, like Antithesis and Center of Gravity, are born from a desire to push the envelope and redefine what wine can be. Each bottle is a cerebral journey, a unique expression of liquid art that stands apart in the wine world. These creations are not just wines; they are a celebration of creativity, daring, and the pursuit of the extraordinary. I truly hope that when I’m long gone, these wines will be a testament to the legacy and impact on the wine industry that I’m remembered for.

WHAT IS IT?

Critical acclaim

In a word: WOW. At first, I didn’t understand this somewhat cryptic, out-of-the-box winemaking concept by the gifted winemaker, Jason Moore… but I have truly seen the method to his madness. He’s clearly a mad genius, because Antithesis is mind-blowingly good! 

Lisa Perrotti-Brown – The Wine Advocate & The Wine Independent 

SCORE

98 Points

Single Vineyard Wines

Limited-Production

Family-Owned Winery

Top-Rated By Major Critics

Best Sellers

2021 Antithesis Experimental Red Wine - 98pts

2021 Cabernet Sauvignon - Napa Valley - 94pts

2021 UV Laguna Vineyard RRV Pinot Noir - 97pts

2021 Bacigalupi Vineyard RRV Pinot Noir - 96PTS

What Our Customers Say

Reviews
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The Man
Behind The Brand

The Man
Behind The Brand

Jason’s journey began in Dallas, working in fine dining and falling in love with wine at a young age. In 2002, he took a leap of faith, moving to Napa Valley with just $5,000 and a dream. With no formal training—only passion, grit, and a few generous mentors—he built Modus Operandi from a garage project into a celebrated boutique winery with a loyal, nationwide following.

The Timeline of Modus Operandi Cellars:

FAQ

Got questions? Start here with quick answers to the things people ask us most.

I’d like to visit the winery to taste. What are my options?

We offer tastings by appointment only with advanced notice at 10am, noon, and 2:30 or 3pm. 

All tastings take place in our mountaintop cave winery, where guests sip among the barrels—high above the valley floor at 1,500 feet elevation, yet deep inside the earth. It’s an unforgettable setting: breathtaking views outside, and a naturally cool, candlelit ambiance within.

For more details, visit our tastings page, or book directly on Tock

Where's The Winery Located?

We’re located at The Caves at Soda Canyon 2275 Soda Canyon Rd
Napa, CA 94558

For more details, visit our tastings page, or book directly on Tock

What regions or vineyards do you source your wines from?

Our wines are crafted from single vineyard Cabernet Sauvignon in Napa Valley and Pinot Noir from the coastal vineyards of Sonoma—two of California’s most renowned wine regions.

What can I expect as a Loyalty Club member?

You’ll enjoy our undying appreciation along with exclusive discounts, guaranteed allocations, flexible shipments, priority access, large-format bottles, pre-shipment customization, and more—based on the membership level you choose.

What is MoPay?

MoPay is our monthly payment plan designed to make club membership easier and more accessible—so you can enjoy the wines you love without large, lump-sum payments.

Choose from $100, $200, or $300 per month based on the club level, all of which will be used to pay for your club order when its finalized. 

More Than A Wine-
A Story In Every Bottle

Every bottle tells a story—of risk, passion, and the relentless pursuit of excellence. Join a community that values authenticity, craftsmanship, and wines that leave a mark long after the last sip.

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